Behind the bold formula? A dentist who knows enamel science — and believes in a mineral-powered clean with 3% nHA.

What it is: Dentist-designed whitening toothpaste powered by 3% active nHA
Size: 4 oz (113 g)
The proof: Whitens in 1 week* and clinically tested to respect the oral microbiome.*
Why it works: Formulated with 19.35% NanoXIM® CarePaste that yields 3% active nHA with every brush — the most advanced nHA complex available for a mineral-rich clean.
The feel: Low-abrasion polish (RDA 37) that creates a smoother, more reflective shine.
The vibe: Elevated flavor, soft foam, zero burn — designed for real mouths, real routines.
No added: Fluoride, peroxide, parabens, sulfates, triclosan, propylene glycol, or artificial dyes. Vegan & cruelty-free.
Made with: Mouth-loving ingredients like certified organic aloe vera and xylitol, coconut oil, and more.
Mindfully made: Tube and cap made with over 30% recycled materials. Recycle with Pact Collective when done.
The COCOLAB SmileCare System™ is your dentist-designed trio for daily brilliance — featuring Cocofloss, Cocoshine, and Cocobrush. Together, they deliver a complete, high-tech clean that’s as gentle on your enamel as it is joyful to use. Choose between:

Pink Skies (Wild Strawberry Cocofloss, Lychee Breeze Cocoshine, Cherry Blossom Cocobrush)

Golden Hour (Young Coconut Cocofloss, Piña Colada Cocoshine, Golden Poppy Cocobrush)

Blue Skies (Delightful Mint Cocofloss, Delightful Mint Cocoshine, Pool Blue Cocobrush)

*After 1 week’s worth of brushing for a single tooth, the Delicious Mint toothpaste formulation whitened by a maximum of 1.96 VITA® tooth shades (Intertek, 2023).

*Clinically tested by HelloBiome, 2024

Shop All

Subscriptions $30+ Ships Free

Delicious Mint Cocofloss Mini

Ritual Wrist Wraps

COCOLAB Cocoshine Whitening Toothpaste